You may have written great blogs, case studies, and even videos, but what if none of them is actually helping your credibility or rankings?
That’s where the need to audit your content comes in. Especially if you want to meet Google’s EEAT standards (Experience, Expertise, Authoritativeness, Trustworthiness). Whether you’re a brand, a blogger, or a business website, it’s time to ask:
Is my content working for me or silently hurting my visibility?
In this guide, we’ll walk you through how to audit your content for EEAT gaps in a way that’s simple, actionable, and not loaded with jargon.
What Is EEAT and Why Does It Matter?
Before we audit your content, let’s break down EEAT.
Experience: Have you actually done what you’re writing about?
Expertise: Do you have deep knowledge in your subject area?
Authoritativeness: Are others referring to you or linking to you?
Trustworthiness: Can people trust what you say?
EEAT is how Google judges the quality of your content. And now, it’s a key ranking factor, especially after Google’s Helpful Content Updates.
If you skip EEAT, your content might look good but fail to rank or convert.
Step-by-Step Guide to Audit Your Content for EEAT Gaps
Let’s break this down into clear steps so you can easily audit your content, whether it’s for your website, blog, or even social media.
Understand Why You Need to Audit Your Content
If you’re still not convinced, here are a few real signs that you need to audit your content:
Your rankings are stuck or dropping.
Your bounce rate is high.
Your content doesn’t lead to conversions.
Google doesn’t see you as an authority.
That’s when you know: It’s time to audit your content for EEAT gaps
Make an Inventory of All Content
Before you fix anything, you need to know what you’re working with.
Start by making a content inventory:
Blog posts
Product/service pages
About page
Author bios
FAQs
Case studies
Social media content
This helps you get a full picture before you audit your content for EEAT gaps.
Tools to help: Google Search Console, Screaming Frog, Ahrefs, or a simple Excel sheet.
Look for Missing Experience (E in EEAT)
Now let’s get into the gaps.
Experience means real-life examples, personal stories, and case studies. If your blog sounds too generic, Google may think it’s AI-generated or copied.
How to audit your content for Experience gaps:
Check if you’ve shared personal insights or just repeated facts.
Add client stories, before-and-after results, or “what we learned” takeaways.
Make sure every blog shows you’ve been there.
Example: Don’t just say “Email marketing works.” Say: “When we added email automation, we got 37% more replies in 30 days.”
Analyze for Expertise
This is where many creators fall short.
Google wants to see proof that you know what you’re talking about. That means:
Mention your background or credentials
Add research-backed data
Include quotes from professionals (even better if it’s you!)
EEAT content audit tip: Add author bios at the end of every blog post. Let people (and Google) know who’s talking and why they matter.
Use schema markup to connect content with the author’s credibility.
Check Authoritativeness Are You Credible?
Authority isn’t built overnight. But it’s easy to lose if your site has:
No backlinks
No mentions
No social proof
When auditing your social media content, ask:
Are people engaging with it?
Do you get shared by reputable pages?
Do your posts link to your website?
Also, check your website content for EEAT gaps like:
No references
No customer testimonials
No press mentions or logos
Add badges like “As Seen On,” testimonials, or “5000+ clients served” to show authority.
Don’t Forget Trust
Trust is everything. If your content sounds like a sales pitch without any transparency, your visitors and Google will leave.
Audit your content for trust-building elements:
Do you have clear contact info?
Is your privacy policy updated?
Do you disclose affiliate links?
Is your content free from clickbait?
Add HTTPS, terms of service, and privacy pages to boost trust scores.
Check the Language and Tone
One of the easiest EEAT gaps to miss? Tone.
If your content sounds robotic or overly technical without explanation, it loses both experience and trust.
Content evaluation for EEAT should include:
Are you writing for humans or for search engines?
Do you explain terms clearly?
Is your tone consistent with your brand?
Ask a friend to read it. If they don’t get it, neither will your readers or Google
Optimize Metadata and Author Info
Often, you audit your content but forget what shows up on Google.
Your meta titles, descriptions, and author info should reflect EEAT.
Ask:
Does the title sound real and specific?
Does the author have a bio?
Is the meta description click-worthy and trustworthy?
Example of good metadata:
“Sarah Khan | Certified Financial Consultant – Tips That Saved My Clients $5K in Tax Bills”.
Create an EEAT Compliance Checklist
Now that you know how to audit your content, make a checklist to follow regularly.
Here’s a quick one:
Does each piece of content include first-hand experience?
Does it mention expert knowledge or qualifications?
Is it referenced by others or linked externally?
Is the author’s bio visible and credible?
Are claims backed with facts or case studies?
Does the content avoid over-promising?
Are there clear calls-to-action and trust signals?
This EEAT compliance checklist can be added to your blog template or CMS system.
Use Structured Data to Support EEAT
Many people don’t realize that Google looks for structured signals too.
Schema Markup is one way to show:
Author credentials
Review ratings
FAQs
Events
Products
Use plugins like Rank Math or Yoast to manage schema easily.
This step helps audit your content in a technical but powerful way.
Audit Your Content
When Auditing Your Social Media Content
Social media often gets left out of content audits. But EEAT applies here too.
Ask:
Does your social content sound human?
Are your captions informative or just trendy?
Do you have real feedback from your audience?
Use UGC (user-generated content), testimonials, and video proof to show EEAT on platforms like Instagram, LinkedIn, and TikTok.
Compare Your Site with Competitors
A hidden tip for finding EEAT gaps?
Look at your top 3 competitors. Especially those ranking above you.
Ask:
What kind of content are they posting?
Do they have more trust signals?
Are their blogs more detailed or data-backed?
Use this to audit your content and raise your EEAT bar.
Don’t Forget Video and Visual Content
EEAT isn’t just for blogs. You need to audit your content in every format.
Do your YouTube videos include expert commentary?
Do your infographics have credible sources?
Do your carousels on Instagram cite research or show experience?
Add captions and CTAs like “Based on 3 years of client data” or “As seen on…”
Build a Content for EEAT Gap Action Plan
You’ve found the gaps now what?
Make a plan:
Prioritize high-traffic pages with poor EEAT signals.
Rewrite weak blogs with real experience and expert input.
Add author bios and client stories.
Reach out for backlinks or collaborations.
This makes your content for EEAT gaps stronger every week.
Set a Quarterly EEAT Audit Routine
EEAT is not one-and-done.
To stay ahead of algorithm changes, audit your content every 3 months.
Set up calendar reminders or automate alerts when:
Rankings drop
Bounce rate increases
A Google update rolls out
Use tools like ContentKing or Semrush’s content audit tools.
Why You Must Audit Your Content in 2025?
Content without EEAT is invisible.
It’s not about just stuffing keywords anymore. It’s about proving you’re real, relevant, and reliable.
When you consistently audit your content, you:
Build long-term trust with both users and Google
Stand out in crowded niches
Future-proof your visibility
So don’t just write more. Write smarter.
How Prismatic Digital Solution Can Help You Fix Your EEAT Gaps?
If all this feels overwhelming, don’t worry, Helply is here to help.
We understand the psychology behind trust, authority, and credibility. Our content strategists don’t just write; they craft content that shows your value to Google and your audience.
From blog rewrites to EEAT-focused content audits, we’ll help you:
Spot and fix your EEAT gaps
Build content that ranks and converts
Humanize your messaging without losing structure
If you’re wondering how to do a content audit of your website, begin by collecting all your URLs, then review each page for quality, relevance, traffic performance, and EEAT compliance.
Get in touch today, and let’s help your content rise to the top.
FAQs
Q1. What is an EEAT content audit?
It’s a process where you check your content for Experience, Expertise, Authority, and Trust signals to ensure it meets Google’s quality standards.
Q2. How to check EEAT gaps in my blog posts?
Look for missing author bios, lack of first-hand experience, absence of sources, and weak trust signals like missing contact info or testimonials.
Q3. When should I audit my content?
Ideally, every 3 months, or after a major Google update, or when your rankings suddenly drop.
Q4. What are common EEAT gaps in content?
Generic writing, no expert input, missing real-life experience, poor formatting, and a lack of social proof.
Q5. Can social media content be audited for EEAT?
Yes! Engagement, expertise shown in captions, and trust-building visuals matter a lot when auditing your social media content.